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Strategy-Driven Shopify Developer
Convert More Of The Traffic You Already Pay For
I design, develop, and optimize Shopify storefronts for DTC brands that want to scale ad spend without CAC eating the profit
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Hi, I’m Iman
Ex-Head of Ecommerce Turned Shopify Developer
For 12 years I ran ecommerce for 8-figure DTC brands, owning the storefront and P&L, managing the external partners, and answering for the outcome.
I saw firsthand what stalls growth: endless handoffs, development queues, and storefront work that shipped without anyone asking what number it needed to move.
Now I design, develop, and optimize Shopify stores. Strategy leads every engagement, and business outcomes decide what ships.
- 12Years in Ecommerce
- 21DTC Brands
- 34Landing Pages Shipped
- 97A/B Tests Conducted
Selected Work
- Storefront Optimization
- Landing Pages
Conversion Rate
+98%
in 90 days
Pareva Beauty
Storefront optimization with an emphasis on performance landing pages led to a 98% increase in CVR within 90 days for this clinical-grade skincare brand.
- Storefront Design
- Shopify Development
Conversion Rate
+13%
30 days after launch
Queen Street Bakery
A full storefront redesign coupled with Shopify theme development, bringing their refreshed branding to life and delivering a 13% increase in CVR.
- Storefront Design
- Shopify Development
Conversion Rate
+24%
30 days after launch
Boujee Hippie
A full storefront redesign with ongoing Shopify development for this supplement brand catering to women’s health.
More brands I’ve worked with
- (01)Fera PetsShopify Development, DesignVisit Site (opens in a new tab)
- (02)Carbe DiemLanding Pages, Lifecycle MarketingVisit Site (opens in a new tab)
- (03)MV HealthCRO, Landing PagesVisit Site (opens in a new tab)
- (04)Soteri SkinShopify Development, DesignVisit Site (opens in a new tab)
- (05)JunbiShopify Migration, Storefront RedesignVisit Site (opens in a new tab)
- (06)Boss DogStorefront RedesignVisit Site (opens in a new tab)
Services
(01) CRO Partnership
Storefront Optimization
For brands that need a senior partner to find the friction, own the roadmap, and improve the storefront over time.
- CRO Strategy
- CRO & Usability Audit
- Prioritization Roadmap
- A/B Testing
- UX & UI Design
- Shopify Development
- Landing Page Testing
(02) Ongoing Shopify Support
Shopify Development
For brands with their own roadmap that need a senior Shopify developer to execute on it.
- UX & UI Design
- Shopify Development
- Theme Customizations
- Analytics Pixel Setup
- App Integrations
- QA & Ongoing Maintenance
(03) Focused Campaign Builds
Performance Landing Pages
For brands investing in paid traffic that need landing pages built to match the ad and convert the click.
- UX & UI Design
- Shopify Development
- Paid Campaign Pages
- Product Launch Pages
- Listicles & Advertorials
Not sure what your brand needs?
Need direction first? A few quick questions and I’ll tell you which service fits, or if none of them do.
Testimonials
“We hired Iman specifically for CRO optimization, and the impact on our Shopify storefront was clear.
He identified friction points throughout the customer journey, refined the user experience, and implemented changes that improved our conversion rate and overall site performance. His approach was structured, data-driven, and easy to work through, with clear communication throughout the engagement.
I’d recommend him to any brand looking for strong CRO expertise to improve website performance and conversion efficiency. ”
“Iman has quickly become an invaluable part of our team. He is expertly skilled in every aspect of the DTC experience, from web design and development, to strategy and execution.
He is intelligent, highly detail-oriented, and always a pleasure to work with. I would happily recommend him to anyone looking for a reliable DTC partner who can make a measurable impact.”
FAQS
Which retainer is right for us?
If you need someone to own the storefront strategy, CRO roadmap, design, development, and ongoing optimization, choose Storefront Optimization. If your DTC leadership already owns the strategy and priorities, choose the Shopify Development Partner retainer.
Do all engagements start with an Audit?
No. The CRO & UX Audit is a fixed project you can buy on its own, and it's a good first step when nobody has looked at the storefront in a while. If you already know what needs to happen, a retainer can start with the work itself.
Are landing pages part of the CRO retainer or a separate project?
Both are true. Performance Landing Pages is its own fixed project: strategy, design, and Shopify development for the campaigns you're already paying to put in front of people. Inside the Storefront Optimization retainer, landing pages get built whenever the data says they're the next priority on the roadmap.
Can you work with our Head of Ecommerce or paid-media agency?
Yes. That's the Shopify Development Partner retainer: your leadership owns the strategy and the priorities, and I bring the senior Shopify development, design judgment, and ecommerce context. I don't run paid media. Ads own the click, I own everything after it, so working alongside your media agency is the normal setup.
How is this different from a dev agency?
A dev agency puts your ticket in a queue and closes it. Nobody asks why the work exists or what it should do for the business. I ran ecommerce for DTC brands before I built storefronts for them, so the first question is always which number the work should move. Then one person owns the strategy, the design, and the Shopify build through launch.
Do you work in retainers or projects?
Both. The two retainers are the main way I work, and the difference between them is who owns the roadmap: Storefront Optimization when that's me, the Shopify Development Partner retainer when your team owns it. The CRO & UX Audit and Performance Landing Pages are fixed projects you can buy on their own.
How long is a typical engagement?
As long as the work keeps earning its place. The Audit and Performance Landing Pages are fixed projects with a defined scope. The retainers are ongoing by design: storefront optimization compounds, and each cycle of data, testing, and building sets up the next. What I don't do is hold work in a queue to stretch an engagement.